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LinkedIn Live Event - Tips on How to Attract a Wide Audience

Updated: Jun 28

What is Linkedin Live stream?

LinkedIn Live is a feature on the LinkedIn social media platform that allows users to broadcast live video streams to their network and followers. It's essentially a real-time version of other live streaming services you might be familiar with, but specifically designed to be a streaming tool for a professional audience. Access to Linkedin Live can increasingly help you develop your business.

Here's a breakdown of key characteristics:

  • Real-Time Interaction: Unlike pre-recorded videos, LinkedIn Live allows for two-way communication between the broadcaster and the audience. Viewers can participate through live chats, ask questions in real-time, and vote in polls, fostering a more dynamic experience.

  • Professional Focus: Given LinkedIn's professional networking focus, content on LinkedIn Live typically leans towards business-related topics. This could include industry discussions, product demonstrations, interviews with experts, company presentations, or even live Q&A sessions with thought leaders.

  • Building Connections and Brand Awareness: LinkedIn Live is a powerful tool for building relationships with potential clients, partners, or employees. Businesses can showcase their expertise, connect with their target audience on a deeper level, and establish themselves as thought leaders in their industry.

  • Recruitment Potential: Both employers and job seekers can leverage LinkedIn Live for recruitment purposes. Companies can use live streams to showcase their work culture and attract talent, while job seekers can use it to build their personal brand and highlight their skills and experience.

Man pointing at the computer.

Unleash the Power of  Live Events on LinkedIn on LinkedIn: Engagement, Exposure, and Recruitment

Forget pre-recorded videos and use one of the best Linkedin marketing solutions! LinkedIn Live is taking the platform by storm! Here's why you should jump on the live stream bandwagon and use Linkedin Live to create an event:

  1. Captivate Your Audience: Live video is hot on LinkedIn! People crave real-time interaction, making live streams a magnet for viewers.

  2. Build Your Tribe: Connect with professionals in your industry or with similar interests. Live streaming fosters authentic connections, perfect for building a loyal following.  Richard Moore, a LinkedIn sales and content guru, emphasizes this: "Live streaming is pure authenticity. It allows viewers to truly connect with you."

  3. Showcase Your Brand:  LinkedIn's professional environment makes viewers receptive to product and service information. Use your event on Linkedin to highlight your brand and offerings.

  4. Become a Thought Leader: Live broadcasts build trust and establish you as an authority. Host weekly expert talks, stream live podcast recordings, or showcase your events. Andy Harris from Sinch (Marketing Operations and Automation) puts it this way: "If you're not creating video content, you're not a thought leader. People seek thought leadership on LinkedIn – they're not downloading white papers, they're watching live videos!"

  5. Land Your Dream Job or Hire Top Talent:  Employers can use live streams to showcase their company culture. Interview employees or host regular CEO talks. Job seekers can leverage LinkedIn Live to build their personal brand by discussing past projects or commenting on industry trends.

In short, LinkedIn Live offers a dynamic and interactive way to engage your audience, boost brand awareness, and even find or attract top talent.  So, hit that "Live" button and unlock the true potential of LinkedIn!



How to attract a large audience to your Linkedin Event?

Here is a list of some key strategies to create a successful LinkedIn Event that will help you attract and connect with your audience.

1. Planning and Content:

- Crafting a Compelling Title and Description:

Your event title is the first impression, so make it count! Here's how to write a title that grabs attention and accurately reflects your event's theme:

  • Clarity and Concision: Keep it short, sweet, and easy to understand. People should instantly know what your event is about.

  • Attention-Grabbing: Use strong verbs, keywords relevant to your industry, and even a touch of intrigue to pique viewers' curiosity. (e.g., "Unlock the Secrets of [Your Industry] Growth: Live Q&A with Top Experts").

  • Accurate Reflection: Ensure the title accurately reflects the content of your event. Avoid misleading viewers with clickbait tactics.


- Craft a detailed description that entices viewers to register:

  • Event Purpose: Clearly state the goal of your event. What value will attendees gain by participating?

  • Speaker Spotlight: (If applicable) Highlight the names and credentials of your guest speakers. This adds credibility and attracts viewers interested in their expertise.

  • Key Takeaways: Outline the key knowledge or insights attendees can expect to gain from the event.

  • Benefits of Attending: Emphasize the concrete benefits of attending. Will viewers learn new skills, network with industry professionals, or gain access to exclusive resources?


- Targeting Your Ideal Audience:

Think beyond just promoting your event to everyone on LinkedIn. By focusing on a targeted audience, you ensure your message resonates with the right people:

  • Industry Specificity: Zero in on your target industry - marketing, finance, healthcare, etc.

  • Job Title Focus: Identify relevant job titles within your chosen industry (e.g., marketing managers, software developers).

  • Company Size Targeting: Consider the company size your ideal attendees work for (startups, mid-size companies, or large enterprises).

- Leverage LinkedIn's powerful targeting options:

  • Filters: Utilize filters based on industry, job title, company size, and location to ensure your event reaches the most relevant audience segments.


- Visually Appealing Cover Image:

Don't underestimate the power of a strong image! Here's how to choose the perfect cover image:

  • High-Quality and Professional: Invest in a professional-looking image that reflects your brand and event theme.

  • Thematic Relevance: Ensure the image is directly relevant to the content of your event. Avoid generic stock photos.

  • Attention-Grabbing Impact: Choose an image that pops! Vibrant colors, strong visuals, or interesting compositions will grab attention in the newsfeed.  

- Selecting the Right Event Format:

The ideal event format depends on your specific goals:

  • Need an interactive discussion? Consider a LinkedIn Audio Event - a great option for real-time, audio-based conversations.

  • Favor a presentation format? Host a live webinar on a platform like Zoom or YouTube and share the link on your LinkedIn event page.

  • In-person events can be powerful, but consider local restrictions and the reach you can achieve compared to online options.


2. Promotion and Outreach:

The key to a successful LinkedIn Live event lies in generating excitement well before the big day. Here's how to create a pre-event buzz:

- Start Spreading the Word Early: Don't wait until the last minute! Begin promoting your event 2-4 weeks in advance. This allows time for anticipation to build and ensures your target audience has ample time to mark their calendars.

- Utilize Your Network Channels: Leverage the power of your existing network to reach a wider audience:

  • Personal Network: Share the event with your LinkedIn connections and encourage them to share it further. This personal touch can be highly effective.

  • Relevant LinkedIn Groups: Identify and target LinkedIn Groups where your ideal attendees are actively participating. Post about your event within these groups, sparking discussions and interest.

  • Company Social Media Channels: Don't underestimate the reach of your company's social media platforms. Promote the event on Facebook, Twitter, or any other relevant channels you utilize.

  • Email Marketing (if applicable): If you have an email list with contacts relevant to your target audience, send an engaging email promoting the event and highlighting its key benefits.


- Leveraging Your Network for Maximum Impact (1-2 Weeks Before):

  • Tag Your Connections: Encourage your connections to actively participate in spreading the word. Tag them in posts related to the event or send personalized invitations highlighting their potential interest in the topic.

  • Partner with Industry Influencers: Collaborate with well-respected figures in your industry to promote the event to their audience. Influencers with a strong online presence can significantly amplify your reach and attract a larger audience. Consider offering them incentives like co-hosting opportunities or co-branded promotional materials.


- Paid Promotion: Expanding Your Reach Beyond Your Network:

  • Explore LinkedIn Ads: Don't be afraid to leverage LinkedIn's paid advertising options to reach a wider audience beyond your immediate network connections. Paid ads offer powerful targeting capabilities, allowing you to focus your message on the most relevant audience segments based on demographics, job titles, and industry interests. By utilizing paid promotion strategically, you can significantly increase your event's visibility and attract a larger, more targeted audience.


Welcome to Linkedin, a powerful tool.

3. Engagement During the Event:

A captivating live event isn't just about delivering information – it's about creating a dynamic conversation with your audience. Here's how to keep viewers engaged throughout your LinkedIn Live:

- Interactive Sessions: Turn your Live event into a two-way street! Encourage active participation through various features:

  • Polls: Pose thought-provoking questions and let viewers instantly share their opinions through live polls. This is a fun way to gauge audience sentiment and spark discussions.

  • Q&A Sessions: Dedicate a portion of your event to a live Q&A session. Allow viewers to submit questions in real-time and address them directly. This fosters a sense of connection and allows viewers to clarify any points or delve deeper into specific topics.

  • Live Chats: Enable the live chat feature to create a space for ongoing audience interaction. Encourage viewers to share their thoughts, reactions, and questions as the event progresses. This keeps them engaged and fosters a sense of community.

Remember, a well-planned interactive session not only keeps viewers engaged, but it also provides valuable insights into your audience's interests and pain points.


- Post-Event Follow-Up: Extending the Value Beyond the Live Stream

Your commitment to your audience shouldn't end when the live stream concludes. Here's how to ensure continued engagement after the event:

  • Share Key Takeaways: Condense the most valuable insights and key learning points from the event into a concise and easily digestible format. Share these takeaways with attendees through a blog post, social media graphics, or an email newsletter. This reinforces the value of attending the live event and provides viewers who may have missed some parts with a chance to catch up.

  • Offer Recordings or Presentations: If you recorded your Live event, make the recording available to attendees This allows them to revisit the content at their convenience and share it with others who might be interested. Additionally, if you used slides or presentations during the event, share those with attendees as well. This provides a valuable resource for further learning and reference.

  • Stay Connected: Maintain the momentum by fostering continued engagement beyond the event. Encourage attendees to connect with you and each other on LinkedIn. You can also spark further conversation by hosting follow-up discussions in relevant LinkedIn Groups.

  • Express Gratitude: A simple thank you goes a long way! Express your appreciation to attendees for their participation and highlight the value they brought to the event. This builds positive relationships and encourages them to attend future events you host.


4. Additional Tips:
  • Leverage Hashtags: Include relevant industry hashtags in your event description to increase discoverability.

  • Run a Contest or Giveaway: Offer an incentive like a free consultation or industry report to encourage early registrations.

  • Cross-Promotion: Promote your LinkedIn event on other platforms like your website or email newsletter.

By following these strategies and focusing on providing a valuable and engaging experience, you can significantly increase your chances of attracting a large audience for your LinkedIn Event.

Keep in mind that organic reach on LinkedIn can be challenging. Paid promotion and strategic partnerships can be particularly helpful in getting your event in front of a larger audience.

Are you thinking about launching your own Linkedin Live? Do you wish for an engaged, numerous audience? Contact Expand to Europe, and let us organize an unforgettable event, that will attract many participants!

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