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Guide to Event Organization on LinkedIn | Tips for Organizers

Updated: May 24

Masterminds behind in-person events, seasoned event planners and marketers, have meticulously crafted and honed their craft over countless events. It's no surprise that some conferences and summits we adore feel like they improve year after year.

Generating excitement for virtual events, however, can be trickier. Snazzy venues and door prizes are off the table. But that doesn't mean online gatherings can't be eagerly awaited, buzz-worthy experiences. It simply requires a strategic shift and the right tools.

The key to this shift? Embrace the strengths of online events. When positioned effectively, they allow brands to connect with their communities in ways that are interactive, scalable, and repeatable, making them just as valuable as their in-person counterparts.

A very special and particular type of events are Linkedin meetings. Linkedin Event is a feature on the Linkedin platform designed specifically for promoting and managing professional events, both online and offline. It acts as a central hub for everything related to the event, offering benefits for both event organizers and attendees.

Here's a breakdown of what a Linkedin Event is:

- Targeted Promotion: Organizers can create an event page on Linkedin, allowing them to target event promotion to a relevant professional audience based on industry, job title, and location. This increases the chance of attracting qualified attendees within their professional network.

- Event Management: The event page serves as a central location for attendees to register, learn about the event details (date, time, speaker information), and connect with other attendees before, during, and after the event.

- Networking and Lead Generation: Attendees can leverage the event page to network with other professionals in their field, fostering valuable business connections and potential leads.

- Livestream Functionality: Some events might utilize LinkedIn's built-in livestreaming function. This allows organizers to host online conferences, webinars, or presentations directly through LinkedIn, eliminating the need for external platforms and reaching a wider audience.

- Engagement and Analytics: Organizers can utilize built-in tools to promote the event, track registrations, and analyze attendee demographics and engagement. This data can be valuable for measuring the event's success and improving future efforts.

Linkedin is a great tool to organize events.



Why are Linkedin Events Useful Tools?

LinkedIn Events offer several advantages that make them a helpful tool for both event organizers and attendees, especially within the professional networking space. Here's a breakdown of their key benefits:

  1. For Event Organizers:

  • Targeted Reach: LinkedIn allows you to target your event promotion to a highly relevant professional audience based on factors like industry, job title, and location. This increases the likelihood of attracting qualified attendees.

  • Increased Visibility: Leverage your existing LinkedIn network and connections to spread the word about your event. You can also use paid advertising options to reach a wider audience within the platform.

  • Networking and Lead Generation: The event page itself functions as a networking hub, allowing attendees to share the event, and connect with each other before, during, and after the event. This can lead to valuable business connections and potential leads.

  • Event Promotion and Analytics: LinkedIn offers built-in tools to promote your event, track registrations, and analyze attendee demographics and engagement. This data can help you measure the success of your event and improve future efforts.

  • Livestream Functionality: Host live webinars, conferences, or presentations directly through LinkedIn, eliminating the need for external platforms and reaching a wider professional audience.

  • Credibility and Trust: Promoting your event on a trusted platform like LinkedIn adds a layer of credibility and professionalism, potentially attracting more attendees.


2. For Attendees:

  • Professional Networking: LinkedIn Events offer a convenient way to connect with other professionals in your field attending the event. This can lead to valuable new contacts and potential business opportunities.

  • Industry Insights and Learning: Gain access to expert presentations, discussions, and thought leadership content on relevant industry topics.

  • Convenience and Accessibility: Attend events virtually from anywhere in the world, eliminating travel costs and time constraints.

  • Staying Informed: Events can provide updates and information about new developments, trends, and resources within your field.

  • Career Advancement: Participation in industry events can enhance your professional development and showcase your interest in staying current within your field.

Overall, LinkedIn Events offer a valuable tool for both event organizers and attendees in the professional networking space. They allow for targeted promotion, increased visibility, networking opportunities, and access to valuable industry insights – all within a trusted and convenient platform.



How to organize a Linkedin meeting?

Here's a guide on how to set up a LinkedIn Event:

1. Accessing the Feature:

There are two main ways to access the LinkedIn Events feature:

  • Events Section: On your LinkedIn homepage, navigate to the left-hand side menu and click the "Events" section. This will display upcoming events you might be interested in. There will also be a button to "Create event" on this page.

  • Your Company Page (if applicable): If you're organizing the event on behalf of your company, you can also create an event directly from your company's LinkedIn page. Look for the "Create event" option on your company page.


2. Building Your Event Page:

Once you've accessed the "Create event" option, you'll be guided through building your event page. Here's what to provide:

  • Event Name: Choose a clear and concise title that accurately reflects the event description and purpose.

  • Event Type: Specify the event format, whether it's an online or offline event (in-person).

  • Date and Time: Select the date and time for the event. If it's a multi-day event, you can specify the start and end date/time.

  • Location (if applicable): For in-person events, provide the physical location details.

  • Description: Craft a compelling description that outlines the event's purpose, target audience, key takeaways, and any speaker information.

  • Optional Details: You can also include additional details like a website link for registration (if not using LinkedIn registration), agenda, dress code, or any other relevant information.


3. Uploading a Cover Image:

  • Choose an eye-catching and relevant cover image that will grab attention and visually represent your event.


4.  Organizing Your Audience:

  • Targeting: You can leverage LinkedIn's targeting options to ensure your event reaches the most relevant audience. Target by industry, job title, company size, location, and other filters to promote your event to qualified attendees within your network.

  • Sharing: Promote your event by sharing it with your Linkedin connections directly and across your LinkedIn posts and groups.


5.  Going Live (if applicable):

  • If your event has a live component, explore using LinkedIn's built-in live video streaming functionality. This allows you to host webinars, presentations, or conferences directly through LinkedIn, eliminating the need for external platforms. Thanks to that attendees can easily join your event.


6. Tracking and Engagement:

  • Use LinkedIn's event analytics to track registrations, attendee demographics, and engagement metrics. This data can help you measure the success of your event and improve future efforts.

By following these steps, you can effectively set up a LinkedIn Event to promote your professional gathering, reach a targeted audience, and foster engagement within your network.

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